Marketing

This can be divided into 5 dimensions:

1.     Dimension 1: An organization may strategically leverage either technology itself, or the information that IT systems track and analyze. Our company may take advantage of technological advances in computing to provide a new way of relating to its customers, while another company may use the information created by its computer system processing, such as customer demographics or production and inventory status, as a key resource to support overall business strategy.

2.     Dimension 2: Differentiation, Cost, innovation, growth, and alliances. A company one or a combination of these five competitive strategies. A low-cost strategy reduces the cost of the company?s products and services and information technology supports the low-cost producer strategy if it can lower labor costs, reduce fixed asset expenses, reduce interest and facilities, or otherwise lower overall costs.

3.     Dimension 3: A strategic initiative may be aimed at relationships with three external strategic targets. These strategic targets include suppliers (organizations providing the materials, capital, labor or services that a firm need to make its product). As customers (end-users as well as middlemen who resell o end-users), and competitors (those who sell similar and potentially substitutable products)

4.     Dimension 4: An offensive strategic mode is designed to achieve or increase competitive advantage, while a defensive mode is designed to mitigate competitor?s real or potential strategic advantages. ASMAN Company always uses offensive strategy and with it?s alliances use defensive strategy.

5.     Dimension 5: An information System may be oriented externally to directly support the company?s external competitive strategy or internally toward improved efficiency and effectiveness which will, in turn, support the company?s competitive strategy.