|
Sales
MS Volume
Licensing Sales:
1.
First:
Training, holding and hosting
events, seminars to produce the
Licensing benefits in details to all
top officials, decision makers,
heads of companies and IT
departments, this will open many
doors for software vendors, software
developers?etc.
2.
Second:
Invitations of top officials/ IT
decision makers to Microsoft offices
(as it happened for Kurdish
Government in Lebanon) gives ASMAN
company and Microsoft Corporation
big chance to move forward in this
type of Licensing business and will
open new eras in other fields of IT
solutions.
3.
Third: It
is aimed at the target audience to
raise its awareness of specific IT
problems, such as operational
complexities that limit an
organization?s ability to respond to
new opportunities, and Microsoft
Solutions, such as Server
consolidation, and Management tools.
This campaign generates sales leads
as customers order marketing CDs or
visit special web sites to learn
more about the issues.
4.
Fourth:
Marketing tools, this can help
customers to learn more about
Microsoft Solutions, examples (ROI
calculators)
5.
Fifth:
Pushing forward any special
incentives (such as special upgrade
opportunities or rebates when ASMAN
Company sells certain products
Joint Sales Planning and
Sales Strategy:
This can be
divided into three categories:
1.
Operational:
For improving Sales, Marketing, and
Customer Service efficiency through
marketing campaign management,
service request management and
automation that integrate with
existing processes and
infrastructure.
2.
Analytical:
For collecting better customer date
containing customer buying history
and demographic data, mining this
data to generate customer profiles
and anticipate their needs and thus
formulating more effective
customer-centric strategies.
3.
Collaborative:
For integrating communications,
across various channels, to improve
information sharing across the
organization and build an integrated
view of the customer, ensuring the
consistency of the message to the
customer.
|
|
